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Certificate Program in AI Business Strategy
Application closes 19th Sep 2025

PROGRAM OUTCOMES
Drive AI innovation in your organization
Equips learners to enhance AI strategy and align technology with business outcomes
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Understand AI & ML algorithms, their real-world applications, and how Generative AI is used to add business value
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Master AI project management and strategically align AI applications with business goals and limitations
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Ensure fairness in AI by identifying and preventing bias while complying with ethical and legal standards
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Evaluate, optimize, and manage AI models to drive data-driven decision-making and lead high-performing AI teams
Earn a Certificate of Completion from Johns Hopkins University
KEY PROGRAM HIGHLIGHTS
Why choose the Certificate Program in AI Business Strategy
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Learn from a Top-Ranked University
Learn from expert JHU faculty and industry leaders.
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Live Faculty-Led Masterclasses
Participate in monthly live sessions conducted by Johns Hopkins University faculty, which offer cutting-edge knowledge and practical guidance on AI strategy.
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Weekly Mentored Learning Sessions
Participate in interactive, mentor-led sessions where industry experts present real-world case studies, providing deep insights into AI applications in business.
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GenAI and AI Project Management
Gain specialized knowledge in the latest AI technologies, including Generative AI, and learn to manage large-scale AI projects effectively.
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Dedicated Program Support
Access a Dedicated Program Manager and Academic Learning Support, including discussion forums and peer groups, to facilitate a comprehensive learning experience.
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Certificate of Completion from JHU
Upon successful completion, earn 6 CEUs and a prestigious certificate from Johns Hopkins University, recognizing your proficiency in AI Business Strategy.
Skills you will learn
AI SOLUTIONING
AI PROJECT MANAGEMENT
STRATEGIC AI IMPLEMENTATION
GENERATIVE AI APPLICATIONS
MACHINE LEARNING FUNDAMENTALS
ETHICAL AI PRACTICES
AI MODEL EVALUATION
BUILDING AI TEAMS
AI SOLUTIONING
AI PROJECT MANAGEMENT
STRATEGIC AI IMPLEMENTATION
GENERATIVE AI APPLICATIONS
MACHINE LEARNING FUNDAMENTALS
ETHICAL AI PRACTICES
AI MODEL EVALUATION
BUILDING AI TEAMS
view more
- Learning Journey
- Curriculum
- Projects
- Certificate
- Faculty
- Mentors
- Fees

This program is ideal for
Professionals seeking to lead AI-driven innovation within their organizations.
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Project Managers
Who want to develop an understanding of Artificial Intelligence and its applications to implement AI-driven solutions
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Engineering and Technology Managers
Seeking to strategically implement AI by aligning applications with business goals and recognizing limitations
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Management and Technology Consultants
Aiming to advise clients on analyzing, designing, and developing AI strategies and solutions
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Mid to Senior Leadership Professionals
Looking to leverage AIโs potential to drive innovation and strategic growth
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C-Suite Executives
Focused on implementing AI strategy and leading organizational change
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Entrepreneurs
Looking to use AI to scale operations, improve customer experiences, and make data-driven strategic decisions
Experience a unique learning journey
Our pedagogy is designed to ensure career growth and transformation
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Learn from world-renowned faculty
Learn critical concepts through live masterclasses and recorded video lectures by JHU faculty
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Engage with your mentors
Clarify your doubts and gain practical skills through live mentorship sessions with industry experts
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Work on hands-on projects
Work on projects to apply the concepts & tools learnt in the module
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Get personalized assistance
Our dedicated program managers will support you through your learning journey
Comprehensive Curriculum
Elevate your expertise with our meticulously crafted AI Business Strategy program, designed to equip professionals with the strategic and practical knowledge necessary to lead AI-driven transformations. The curriculum has been developed by leading faculty from Johns Hopkins University, blending theoretical foundations with real-world applications to ensure a robust learning experience.
PRE-WORK: EVOLUTION OF ARTIFICIAL INTELLIGENCE
MODULE 1: THE AI LANDSCAPE
This module helps learners navigate the complex and evolving AI ecosystem by introducing key terms, concepts, and business applications of AI. It sets the foundation for understanding how AI drives value and how to approach AI implementation strategically.
WEEK 1: THE AI LANDSCAPE
This week, learners will break down common buzzwords such as Artificial Intelligence, Data Science, Machine Learning, Deep Learning, and Generative AI. Theyโll explore the practical uses of AI in enhancing judgment, interaction, and automation within business functions. The R.O.A.D. framework will be introduced to help structure and manage AI projects from planning to execution.
MODULE 2: AI FOR BUSINESS
This module equips learners with a strong foundation in Machine Learning and its applications in business. It covers algorithm selection, performance evaluation, and the importance of clean, well-labeled data. Through practical examples, learners will understand how to design effective AI/ML systems for various organizational challenges.
WEEK 2: MACHINE LEARNING FUNDAMENTALS
This week, learners will be introduced to core Machine Learning types and applications across domains. They will explore the AI lifecycle and learn model evaluation techniques using precision, recall, F1-score, and accuracy. Overfitting and underfitting will also be covered to help learners assess model effectiveness.
WEEK 3: AI AND ML TECHNOLOGIES
This week, learners will examine key algorithms such as Support Vector Machines, Naรฏve Bayes, Decision Trees, Random Forests, and Neural Networks. Learners will learn how to compare and select algorithms based on strengths, weaknesses, and trade-offs for different business problems.
WEEK 4: OPTIMIZING DATA FOR BUSINESS SUCCESS
This week, learners will explore the fundamentals of data structures and types, including nominal, ordinal, and categorical data. They will learn how to assess labeling quality, understand cognitive limits, and evaluate trade-offs between data size, consistency, and quality
MODULE 3: RESPONSIBLE AI
This module focuses on optimizing AI system performance while ensuring fairness and ethical compliance. Learners will examine resource management strategies, understand AI bias, and study international regulations that govern ethical AI deployment.
WEEK 5: OPTIMIZING AI RESOURCES AND PERFORMANCE
This week, learners will study memory usage in AI systems and learn strategies for managing memory and balancing computational efficiency. The week will emphasize optimizing resources to enhance AI solution performance.
WEEK 6: MITIGATING AI BIAS AND RISKS
This week, learners will explore various forms of bias: algorithmic, human, and measurement, and learn mitigation strategies using risk-based and human baseline approaches. Topics such as data privacy, international regulations, and principles of Responsible AI will also be discussed.
MODULE 4: GENERATIVE AI FOR BUSINESS
This module helps learners understand the rapidly evolving field of Generative AI. It provides a conceptual foundation for how key technologies such as Convolutional Neural Networks, Transformers, and Large Language Models operate.
WEEK 7: GENERATIVE AI
This week, learners will explore the core components of Generative AI, including the architecture and function of Convolutional Neural Networks, Transformers, and Large Language Models. Theyโll examine how these models enable todayโs GenAI tools and conclude with a discussion on practical business applications and emerging opportunities in the field.
MODULE 5: AI PROJECT MANAGEMENT
This module offers a strategic perspective on managing AI initiatives within organizations. Learners will study team roles, talent transitions, project design, and value realization. The module prepares learners to lead large-scale AI projects with agility, inclusivity, and accountability.
WEEK 8: LEADING AI REVOLUTION
This week, learners will identify essential AI project roles, determine what can be automated, and understand the AI talent supply chain. The week will also focus on building cognitively diverse teams and assessing performance to ensure meritocracy and innovation
WEEK 9: DESIGNING SCALABLE AI PROJECTS
This week, learners will explore how to achieve value realization by establishing strong data governance and designing scalable operating models. Learners will also study continuous improvement methods and custom solutions for project execution
WEEK 10: MANAGING LARGE-SCALE AI IMPLEMENTATIONS
This week, learners will be introduced to project delivery at scale using agile methodologies. The focus will be on identifying and managing risks, optimizing delivery, and ensuring the sustainability of large-scale AI implementations.
Work on hands-on projects and case studies
Engage in hands-on projects and real-world case studies using emerging tools and technologies across sectors
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2
hands-on projects
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6+
real-world case studies
Earn a certificate of completion from Johns Hopkins University
Earn 6 continuing education units (CEUs) and a globally recognized credential from a top U.S. university and showcase it to your network

* Image for illustration only. Certificate subject to change.
Meet your faculty
Gain access to world-class coaching from renowned faculty and industry experts.
Interact with our mentors
Interact with dedicated and experienced AI experts who will guide you through your learning journey
Program fee
The course fee is 2,600 USD
Benefits of learning with us
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Understand AI & ML algorithms, their real-world applications, and how Generative AI is used to add business value
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Master AI project management and strategically align AI applications with business goals and limitations
-
Ensure fairness in AI by identifying and preventing bias while complying with ethical and legal standards
-
Evaluate, optimize, and manage AI models to drive data-driven decision-making and lead high-performing AI teams
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INSTALLMENT PLANS
Upto 12 months Installment plans
Explore our flexible payment plans
View Plans
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discount available
2,600 USD 2,300 USD
2,600 USD 2,450 USD
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Admission Process
Our registrations close once the requisite number of participants enroll for the upcoming batch
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1. Fill application form
Register by completing the online application form
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2. Application screening
A panel from Great Learning will review your application to determine your fit for the program
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3. Join the program
After a final review, you will receive an offer for a seat in the upcoming cohort of the program
Batch start date
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Online ยท 20th Sep 2025
Admission closing soon
Delivered in Collaboration with:
Johns Hopkins University is collaborating with online education provider Great Learning to offer the Certificate Program in AI Business Strategy. Great Learning is a professional learning company with a global footprint in 170+ countries. Its mission is to make professionals around the globe proficient and future-ready. This program leverages JHU's leadership in innovation, science, engineering, and technical disciplines developed over years of research, teaching, and practice. Great Learning manages the enrollments and provides industry experts, student counselors, course support and guidance to ensure students get hands-on training and live personalized mentorship on the application of concepts taught by the JHU faculty.