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Transforming Businesses Through AI
Application closes 28th May 2026
PROGRAM OUTCOMES
Drive AI innovation in your organization
Equips learners to enhance AI strategy and align technology with business outcomes
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Leverage GenAI and Agentic AI to automate complex workflows, drive innovation, gain a competitive advantage
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Evaluate the AI landscape to determine if and how AI, GenAI, or Agentic AI fits a given business problem
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Build an outcome-focused data strategy and select the right approach to deliver reliable, scalable results
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Detect issues in AI and GenAI systems early, and establish governance for autonomous agentic systems
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Turn AI ideas into board-ready business cases to secure funding and organ commitment
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Build and lead high-performing, AI-ready teams and run AI projects from idea to impact
Earn a Certificate of Completion from Johns Hopkins University
KEY PROGRAM HIGHLIGHTS
Why choose this program
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Learn from a Top-Ranked University
Learn from expert JHU faculty and industry leaders.
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Live Faculty-Led Masterclasses
Participate in monthly live sessions conducted by Johns Hopkins University faculty, which offer cutting-edge knowledge and practical guidance on AI strategy.
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Weekly Mentored Learning Sessions
Participate in interactive, mentor-led sessions where industry experts present real-world case studies, providing deep insights into AI applications in business.
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GenAI, Agentic AI, and AI Project Management
Gain specialized knowledge in the latest AI technologies, including Generative AI, Agentic AI and learn to manage large-scale AI projects effectively.
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Dedicated Program Support
Access a Dedicated Program Manager and Academic Learning Support, including discussion forums and peer groups, to facilitate a comprehensive learning experience.
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Certificate of Completion from JHU
Upon successful completion, earn 6 CEUs and a prestigious certificate from Johns Hopkins University, recognizing your proficiency in AI Business Strategy.
Skills you will learn
AI SOLUTIONING
AI PROJECT MANAGEMENT
STRATEGIC AI IMPLEMENTATION
GENERATIVE AI APPLICATIONS
MACHINE LEARNING FUNDAMENTALS
ETHICAL AI PRACTICES
AI MODEL EVALUATION
BUILDING AI TEAMS
Agentic AI Applications
AI SOLUTIONING
AI PROJECT MANAGEMENT
STRATEGIC AI IMPLEMENTATION
GENERATIVE AI APPLICATIONS
MACHINE LEARNING FUNDAMENTALS
ETHICAL AI PRACTICES
AI MODEL EVALUATION
BUILDING AI TEAMS
Agentic AI Applications
view more
- Overview
- Learning Path
- Curriculum
- Projects
- Certificate
- Faculty
- Mentors
- Reviews
- Fees
- FAQ
This program is ideal for
Professionals looking to leverage agentic AI and GenAI to drive innovation within their organizations.
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Project Managers
Who want to develop an understanding of Agentic and Generative AI and its applications to implement AI-driven solutions
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Engineering and Technology Managers
Seeking to strategically implement Agentic and Generative AI by aligning applications with business goals and recognizing limitations
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Management and Technology Consultants
Aiming to advise clients on analyzing, designing, and developing AI, Generative AI, and Agentic AI-powered strategies and solutions
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Mid to Senior Leadership Professionals
Looking to leverage AI’s potential to drive innovation and strategic growth
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C-Suite Executives
Focused on implementing AI, Generative AI, and Agentic AI strategies and leading organizational change
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Entrepreneurs
Looking to use AI to scale operations, improve customer experiences, and make data-driven strategic decisions
Experience a unique learning journey
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Learn from world-renowned faculty
Learn critical concepts through live masterclasses and recorded video lectures by JHU faculty
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Engage with your mentors
Clarify your doubts and gain practical skills through live mentorship sessions with industry experts
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Work on hands-on projects
Work on projects to apply the concepts & tools learnt in the module
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Get personalized assistance
Our dedicated program managers will support you through your learning journey
Curriculum
Meticulously crafted to equip professionals with the strategic and practical knowledge necessary to lead AI-driven transformations, the curriculum has been developed by leading faculty from Johns Hopkins University, blending theoretical foundations with real-world applications to ensure a robust learning experience.
PRE-WORK: EVOLUTION OF ARTIFICIAL INTELLIGENCE
This module provides a historical overview of Artificial Intelligence, tracing its development from foundational concepts to current breakthroughs. Learners will explore the AI hype cycle, understand the convergence of related technologies such as Machine Learning and Data Science, and examine the real-world risks associated with AI adoption. Key concepts such as the ‘technology valley of death’ will also be introduced to help learners contextualize AI's practical limitations and challenges.
CONCEPTS COVERED
MODULE 1: AI FUNDAMENTALS
This module builds a strong foundation in Artificial Intelligence (AI) by focusing on identifying and framing the right problems for AI-driven solutions, while exploring the AI lifecycle from concept to deployment. It also covers the R.O.A.D. framework for structured project execution aligned with business objectives, along with key methods for evaluating AI performance. The module also develops an understanding of common challenges, such as overfitting and underfitting, to support the development of reliable and robust models.
WEEK 1: THE AI LANDSCAPE
MODULE 2: AI FOR BUSINESS
This module equips learners with a strong foundation in Machine Learning and its applications in business. It covers algorithm selection, performance evaluation, and the importance of clean, well-labeled data. Through practical examples, learners will understand how to design effective AI/ML systems for various organizational challenges.
WEEK 2: AI AND ML TECHNOLOGIES
WEEK 3: OPTIMIZING DATA FOR BUSINESS SUCCESS
MODULE 3: RESPONSIBLE AI
This module focuses on optimizing AI system performance while ensuring fairness and ethical compliance. Learners will examine resource management strategies, understand AI bias, and study international regulations that govern ethical AI deployment.
WEEK 4: OPTIMIZING AI RESOURCES AND PERFORMANCE
WEEK 5: MITIGATING AI BIAS AND RISKS
MODULE 4: GENERATIVE AND AGENTIC AI FOR COMPETITIVE ADVANTAGE
This module explores how Generative and Agentic AI create sustainable competitive advantage in organizations. It covers foundational technologies such as Convolutional Neural Networks, Transformers, and Large Language Models (LLMs), and their role in enabling modern generative systems. It extends to Agentic AI, focusing on systems that can plan, act, and make decisions autonomously, along with identifying agent-ready processes, value creation opportunities, and implementation roadmaps. Key concepts include agent types, design patterns, and emerging agentic platforms, alongside governance, trust, and accountability considerations for responsible deployment.
WEEK 6: GENERATIVE AI FOR BUSINESS VALUE
WEEK 7: AGENTIC AI FOR BUSINESS AUTOMATION
MODULE 5: AI PROJECT MANAGEMENT
This module offers a strategic perspective on managing AI initiatives within organizations. Learners will study team roles, talent transitions, project design, and value realization. The module prepares learners to lead large-scale AI projects with agility, inclusivity, and accountability.
WEEK 8: LEADING AI REVOLUTION
WEEK 9: DESIGNING SCALABLE AI PROJECTS
WEEK 10: MANAGING LARGE-SCALE AI IMPLEMENTATIONS
SELF-PACED MODULE: CLAUDE-BASED AI WORKFLOWS
This module is designed to build practical capability in applying Generative AI and Agentic AI using the Claude ecosystem in real-world contexts. Learners build the ability to design, execute, and evaluate AI-driven workflows for real-world applications, supported by ~5 hours of structured learning.
Design and Execute AI Workflows
LIVE MASTERCLASSES
Attend live masterclasses led by Johns Hopkins University faculty to and gain unique insights into industry relevant topics
AI CONSULTING AND ADOPTION
AI STRATEGY FOR AGENT-FIRST ORGANIZATIONS
AI PRODUCT DEVELOPMENT
ANTHROPIC MASTERCLASS
SAMPLE CASE-STUDIES
Apply your learning through real-world case studies guided by global industry experts. Please note: All case studies and projects outlined are indicative and subject to change.
AI-Driven Organ Allocation
AI for Customer Service Automation
Data Quality in Defense AI
AI-Powered Online Extremism and Disinformation Assessment
Work on hands-on projects
Engage in hands-on projects using emerging tools and technologies
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2
Hands-on projects
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Explore
Real-world applications
Description
Objective: Create a detailed AI strategy for a large-scale educational project. Understand solution design, budget planning, team structuring, and risk mitigation. Develop approaches that integrate ethical considerations and change management to ensure successful AI product development.
Skills you will learn
- AI Strategy
- Product Design
- Change Management
Description
Objective: Develop a comprehensive AI strategy for a large government agency to modernize its prisoner management system. Address IT infrastructure challenges, identify AI opportunities, and create a roadmap for long-term operational efficiency and sustainability.
Skills you will learn
- AI strategy development
- System modernization
- Operational efficiency
Earn a certificate of completion from Johns Hopkins University
Earn 6 CEUs and a globally recognized credential from a top U.S. university and showcase it to your network
* Image for illustration only. Certificate subject to change.
Meet your faculty
Gain access to world-class coaching from renowned faculty and industry experts.
Interact with our mentors
Interact with dedicated and experienced AI experts who will guide you through your learning journey
Course Fees
The program fee is USD 2,600
Benefits of learning with us
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Leverage GenAI and Agentic AI to automate complex workflows, drive innovation, gain a competitive advantage
-
Evaluate the AI landscape to determine if and how AI, GenAI, or agentic AI fits a given business problem
-
Build an outcome-focused data strategy and select the right approach to deliver reliable, scalable results
-
Detect issues in AI and GenAI systems early, and establish governance for autonomous agentic systems
-
INSTALLMENT PLANS
Upto 12 months Installment plans
Explore our flexible payment plans
View Plans
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discount available
USD 2,600 USD 2,300
USD 2,600 USD 2,450
Third Party Credit Facilitators
Check out different payment options with third party credit facility providers
*Subject to third party credit facility provider approval based on applicable regions & eligibility
Admission Process
Our registrations close once the requisite number of participants enroll for the upcoming batch
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1. Fill application form
Register by completing the online application form
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2. Application screening
A panel from Great Learning will review your application to determine your fit for the program
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3. Join the program
After a final review, you will receive an offer for a seat in the upcoming cohort of the program
Batch start date
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Online · 6th Jun 2026
Admission closing soon
Frequently Asked Questions
Why enroll in an AI Business Strategy program?
AI is Transforming Industries and Creating a High Demand for Skilled Professionals
Artificial Intelligence (AI) is revolutionizing industries globally, with businesses increasingly adopting AI to enhance products, automate tasks, and drive innovation. According to a McKinsey Global Institute report, AI could add up to $13 trillion to the global economy by 2030. This massive growth underscores the urgent need for professionals who can strategically harness AI to create business value.
AI Strategy Skills are Essential for Future Leaders
As AI becomes integral to business strategy, there is a growing demand for leaders who can guide AI-driven transformations. Whether you're a project manager, engineering manager, or business leader, having a strong foundation in AI strategy is becoming essential to remain competitive and drive organizational success.
The AI Talent Gap Presents Lucrative Opportunities
With the rapid adoption of AI, there is a significant shortage of skilled professionals who can manage and implement AI projects. This talent gap presents lucrative career opportunities for those who upskill in AI strategy, making this an ideal time to enter the field.
Who is this program for?
Project Managers: Professionals who wish to understand AI and its applications to implement AI-driven solutions.
Engineering and Technology Managers: Professionals responsible for overseeing the implementation of AI technologies in IT, Healthcare and Finance and ensuring alignment with business objectives. Managers looking to bridge the gap between technical teams and senior leadership by effectively communicating AI solutions and strategies.
Management and Tech Consultants: Professionals who want to advise clients on analyzing, designing, and developing AI strategies and solutions.
Mid to Senior Leadership Professionals: Leaders looking to leverage AI's potential for driving innovation and strategic growth.
C-Suite Executives and Entrepreneurs: High-level executives aiming to implement AI strategy and drive organizational change. Entrepreneurs who want to use AI to scale their operations, improve customer experiences, and make data-driven strategic decisions.
What are the key learning outcomes of this AI Business Strategy program?
The key learning outcomes of this program are:
- Develop an understanding of AI and ML algorithms for real-world applications
- Understand where and how Generative AI is used to generate business value
- Evaluate, optimize, and manage AI model performance to drive data-driven decision-making.
- Strategically implement AI by aligning its applications with business goals and recognizing their limitations.
- Ensure fairness of your AI solution by identifying and preventing bias while complying with ethical and legal standards.
- Build and lead high-performing AI teams. Understand the roles and skills needed for AI projects
- Master AI project management from planning to execution for successful outcomes.
Delivered in Collaboration with:
Johns Hopkins University is collaborating with online education provider Great Learning to offer the Certificate Program in AI Business Strategy. Great Learning is a professional learning company with a global footprint in 14+ countries. Its mission is to make professionals around the globe proficient and future-ready. This program leverages JHU's leadership in innovation, science, engineering, and technical disciplines developed over years of research, teaching, and practice. Great Learning manages the enrollments and provides industry experts, student counselors, course support and guidance to ensure students get hands-on training and live personalized mentorship on the application of concepts taught by the JHU faculty.
Frequently asked questions
What is the Certificate Program in AI Business Strategy by Johns Hopkins University?
The Certificate Program in AI Business Strategy is a comprehensive 10-week online program developed by Johns Hopkins University (JHU). It is specifically designed for professionals who want to guide AI-driven transformations within their organizations.
The program is led by Dr. Ian McCulloh, who leads the AI continuing education at JHU. A blend of theoretical foundations and case studies, this program features live masterclasses and mentoring sessions with industry experts, fostering peer-to-peer learning and networking opportunities.
What will I learn in this program?
In this program, you will learn:
- AI and Machine Learning fundamentals
- AI and ML algorithms for real-world applications
- Implementation of AI and its applications in business goals
- Project management for AI
- Generative AI applications
- Ethical AI practices
- Design and implementation of scalable AI strategies
What are the key features of this AI Business Strategy course?
The Certificate Program in AI Business Strategy by Johns Hopkins University offers the following key features:
- Live Masterclasses with Johns Hopkins University faculty
- Weekly mentored learning sessions with global industry experts
- Research-driven curriculum based on the latest developments in AI
- Dedicated modules on Generative AI and scalable AI
- Hands-on projects and case studies across diverse industries
- A prestigious Certificate of Completion from Johns Hopkins University
- 6 Continuing Education Units (CEUs)
How is the Certificate Program in AI Business Strategy delivered?
The Certificate Program in AI Business Strategy is delivered online through:
- Recorded video lectures
- Monthly live masterclasses by JHU Faculty
- Weekly mentored sessions by global industry experts
Will I get any learning support in JHU’s Certificate Program in AI Business Strategy?
Yes, you will get personalized support through a dedicated program manager and an industry mentor who will guide you throughout the course.
What is the duration of this AI Business Strategy program?
The program is for a duration of 10 weeks.
Who are the faculty and mentors for this program?
The program features renowned faculty members from Johns Hopkins University and Great Learning, including:
- Dr. Ian McCulloh, Faculty Director at Johns Hopkins University
- Dr. Abhinanda Sarkar, Senior Faculty & Director of Academics, Great Learning
The industry mentors include experts from various world-renowned companies:
- Jeremy Samuelson: Principal Data Scientist & ML Engineer, Equifax
- G Anthony Reina: Head of Machine Learning, BioTech Startup
- Sunil Kumar Vuppala: Director, Data Science, Ericsson
- Randhir Agarwal: Director, Data Science & Data Engineering, Samsung Electronics
- Balachandra Deshpande: Head of Data Science, Enterprise Minds, Inc
- Gurleen Sabharwal: Senior Data Science Manager, Lululemon
Note: This is an indicative list and is subject to change based on the availability of faculty and mentors
How do I earn the certificate? What is the value of this AI certificate?
Upon successful completion of the program, you will receive a Certificate of Completion in AI Business Strategy from Johns Hopkins University.
This certificate adds significant value to your resume and demonstrates your proficiency in AI-driven business strategies.
You will also earn 6 CEUs (Continuing Education Units), which can contribute to your professional development.
What kind of projects will I work on during the program?
The sample projects for this program include
AI Strategy to Modernize Prisoner Management System
Develop a comprehensive AI strategy for a large government agency to modernize its prisoner management system. Address IT infrastructure challenges, identify AI opportunities, and create a roadmap for long-term operational efficiency and sustainability.
AI Strategy for Product Development
Create a detailed AI strategy for a large-scale educational project, including solution design, budget planning, team structure, and risk mitigation. Focus on ethical considerations and change management to ensure successful AI product development.
What sets this program apart from other AI for business courses?
This program is distinguished by several key features:
- Developed by Johns Hopkins University, one of the top-ranked universities globally.
- Curriculum curated and delivered by world-renowned JHU faculty.
- Monthly live sessions with JHU faculty, along with mentored sessions from industry experts.
- Hands-on experience through real-world projects and case studies to reinforce learning.
- Certificate of Completion from Johns Hopkins University and 6 CEUs upon program completion.
- Personalized support from a dedicated Program Manager throughout the program.
How can I contact the program team for more information?
For any queries or assistance, you can reach out to us at jhu.aibs@mygreatlearning.com or call us at +1 410 457 3342.
How can I prepare for the program before it starts?
You can familiarize yourself with foundational concepts in data science and AI by reviewing our pre-program material. This will help you get a head start on the program's core modules.
Who is this program designed for?
This AI program is ideal for managers, professionals, consultants, and business leaders who are looking to understand and integrate AI technologies into business strategies. It is also suitable for those aiming to drive innovation, design, and develop AI strategies and solutions.
What are the admission requirements for the program?
The admission requirements of this AI program include several steps:
1. Fill application form
Apply by filling a simple online application form.
2. Review Process
A panel from Great Learning will review your application to determine your fit for the program.
3. Join program
After a final review, you will receive an offer for a seat in the upcoming cohort of the program.
Please note: Our admissions close once the requisite number of participants enroll for the upcoming batch. Apply early to secure your seats.
What is the program fee?
For the total program fee, please visit the fee section. You can also opt for flexible payment options, depending on your preference.
Is financial assistance available?
Yes, we provide financial assistance through various partners, allowing you to pay the program fee in installments. For more information, please contact our program advisors.
What are CEUs, and how are they useful?
Upon successful completion of the program, you will earn 6 Continuing Education Units (CEUs) along with a certificate of completion from Johns Hopkins University. CEUs are a measure of instructional time and reflect the estimated time an average student will spend completing the mandatory components of a course. CEUs are awarded upon successfully completing all course requirements, which may include assessments, assignments, evaluations, or a final project. Earning CEUs allows professionals to demonstrate their commitment to continuous learning and skill advancement.
How does artificial intelligence for business enhance decision-making for leaders?
- Providing data-driven insights
- Automating repetitive tasks
- Enhancing predictive accuracy
- Analyzing vast amounts of data quickly
- Identifying trends and enabling faster, informed decisions
AI tools also optimize operations, improve customer experiences, and even predict market shifts, enabling businesses to respond proactively and stay competitive.