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Certificate Program in Generative AI & Agents Fundamentals
Learn from World-Renowned JHU Faculty

PROGRAM OUTCOMES
Become an AI-powered professional
Drive business value through the strategic implementation of AI technologies
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Understand key concepts in NLP, Generative AI, and Large Language Models (LLMs)
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Explore strategic business applications and real-world use cases of Generative AI.
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Learn Responsible AI principles and recognize risks, ethics, and compliance.
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Understand AI agents’ evolution, autonomy, memory, reasoning, and tool use.
Earn a Certificate of Completion from Johns Hopkins University
KEY PROGRAM HIGHLIGHTS
Why choose this program
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Learn from a top-ranked university
Learn from expert JHU faculty and industry leaders.
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Hands-on learning
Drive business value by strategically using AI technologies through hands-on work and case studies.
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Industry-focused curriculum
The curriculum covers key areas such as Large Language Models, Prompt Engineering, Agentic AI, and Responsible AI.
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Live masterclasses and mentorship
Experience live mentorship by industry experts and live faculty-led masterclasses for structured, personalized learning.
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Learning support
Get unique academic support through the Great Learning community, project discussion forums, and peer groups for a comprehensive learning experience.
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Dedicated support
Access a dedicated Program Manager who will assist you through your learning journey to ensure you achieve your learning objectives.
Skills you will learn
ChatGPT
NotebookLM
OpenAI LLMs
Natural Language Processing
Generative AI
Prompt Engineering
Retrieval-Augmented Generation (RAG)
AI Agents & Workflows
LLM Workflows
ChatGPT
NotebookLM
OpenAI LLMs
Natural Language Processing
Generative AI
Prompt Engineering
Retrieval-Augmented Generation (RAG)
AI Agents & Workflows
LLM Workflows
view more
- Overview
- Curriculum
- Projects
- Tools
- Certificate
- Faculty
- Mentors
- Fees

This program is ideal for
Individuals seeking a fundamental understanding of Generative AI and its practical applications
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Knowledge professionals
In sales, marketing, operations, finance, legal, product, and related functions.
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Technology enthusiasts
Seeking to use Generative AI to boost productivity and drive business value.
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AI-curious professionals:
Interested in understanding and using AI at work.
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Value-driven professionals
Looking to drive business value through the strategic implementation of AI technologies.
Curriculum
The curriculum is designed by the faculty of Johns Hopkins University and leading industry practitioners. It is taught by best-in-class professors, practicing industry experts, and professionals from leading global companies.
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Live Masterclasses
By JHU Faculty
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Live Mentorship
By industry experts
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Self-Paced
Modules
Week 1: Foundations of Generative AI and NLP
- Introduces core concepts of Generative AI and Natural Language Processing (NLP)
- Defines Generative AI and distinguishes it from traditional AI
- Explores the historical evolution and strategic importance of Generative AI in various industries
- Covers fundamental NLP concepts and their historical development
- Provides a foundation for understanding how language models function and their application
Week 2: Prompt Engineering Fundamentals
- Focuses on essential skills of Prompt Engineering
- Teaches how to craft effective prompts
- Covers creating contextual prompts for various situations
- Introduces best practice prompting techniques
- Enables effective interactions with Generative AI models and maximizes their utility in various scenarios.
Week 3: Advanced Prompt Engineering for Business Intelligence
- Delves into advanced prompting techniques for complex business scenarios
- Explores Generative AI-powered applications for business intelligence across diverse sectors
- Covers techniques to enhance LLM performance
- Introduces Retrieval-Augmented Generation (RAG) for improved output accuracy and relevance
Week 4: Gen AI Assistants for Business Use-Cases
- Provides strategies for managing Generative AI changes within organizations
- Covers common pitfalls and implementation steps
- Evaluates implementation costs and user impact
- Explores real-world use cases in healthcare, HR, and marketing
Week 5: Introduction to AI Agents
- Introduces the concept and evolution of AI agents
- Explains how agents differ from traditional models using real-world analogies
- Covers key concepts: environment, autonomy, memory, reasoning, and tool use
- Identifies classical agent types and modern patterns like REACT and Reflection
- Explores business applications of AI agents
Week 6: Business Applications of AI Agents
- Focuses on the practical applications of AI agents
- Differentiates between agentic workflows and autonomous agents
- Applies REACT and Reflection for task-specific agent design
- Covers designing agentic workflows and AI agents by defining roles, prompts, memory, and tool access.
- Emphasizes selecting tools effectively and implementing memory strategies for reliable, personalized, and intelligent agent behavior.
- Explains monitoring through observability, evaluation, and feedback loops
- Focuses on avoiding common design and deployment pitfalls
Week 7: Responsible AI Practices
- Addresses key Responsible AI concepts, including risks and ethics
- Identifies major LLM security risks (jailbreaking, prompt injection, data poisoning, insecure outputs)
- Explains how supply chain vulnerabilities and service denial affect LLM reliability and accountability.
- Teaches the application of the CIA Triad (Confidentiality, Integrity, Availability) to assess and mitigate security risks in LLM deployments.
- Analyzes real-world LLM failures across various sectors, focusing on competence versus hallucination.
- Explains why LLMs struggle with reasoning and strategies like Chain-of-Thought and Retrieval-Augmented Generation to improve reasoning.
- Promotes safe and accountable LLM usage by verifying outputs, applying ethical practices, and ensuring transparency
Week 8: Project and Assessment
- Final assessment to test understanding of core concepts
- Includes a reflective essay to apply strategic thinking to real-world problems using Generative AI and Agents
Self-Paced Modules
Modules designed to help you learn at your own pace, while building strong foundational expertise.
- Build a simple LLM workflow
- Large Language Model Architecture and Mechanics
Work on hands-on projects and case studies
Engage in projects and real-world case studies using emerging tools and technologies across sectors
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Gen AI
Use Cases
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Industry-Relevant
Projects
Earn a certificate of completion from Johns Hopkins University
Get a globally recognized credential from a top U.S. university and showcase it to your network

* Image for illustration only. Certificate subject to change.
Meet your faculty
Learn from world-renowned faculty with domain expertise
Interact with our industry mentors
Interact with dedicated mentors who are current practitioners and experts in Agentic AI
Program fee
The course fee is 1,800 USD
Invest in your career
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Understand NLP, differentiate Generative AI vs. traditional AI, explore LLMs, and grasp fundamentals of Prompt Engineering.
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Identify strategic business uses and industry cases for Generative AI.
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Learn Responsible AI principles and recognize risks, ethics, and compliance.
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Understand AI agents’ evolution, autonomy, memory, reasoning, and tool use.
Batch start date
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Online · 25th Oct 2025
Admission closing soon
Delivered in Collaboration with:
Johns Hopkins University is collaborating with online education provider Great Learning to offer the Certificate Program in Generative AI & Agents Fundamentals. Great Learning is a professional learning company with a global footprint in 170+ countries. Its mission is to make professionals around the globe proficient and future-ready. This program leverages JHU's leadership in innovation, science, engineering, and technical disciplines developed over years of research, teaching, and practice. Great Learning manages the enrollments and provides industry experts, student counselors, course support and guidance to ensure students get hands-on training and live personalized mentorship on the application of concepts taught by the JHU faculty.